How can we survive without social media nowadays? It provides us with the most actual information and it allows to reach specific target groups. Also companies make a lot of use of social media to advertise for potential customers or to post vacancies via transparent recruitment platforms, such as LinkedIn.
Social media is not always positive. Messages expand really quickly, subsequently everyone has an opinion about it, it reduces your privacy, and it is addictive for a lot of people to keep track of all actual information. According to the Centraal Bureau voor de Statistiek (CBR), in 2017 one out of three young people was addicted to social media, including a fear to miss information.
Dangers also exist for companies. Employees can post a message with secret company information or that conflict with company values, with a reputation damage as a consequence. And if these messages are posted on social media, it is not so easy to remove them from the internet.
What can companies do to reduce the dangers of social media?
• Provide employees with guidelines to use social media (policies/workshops).
• Raise awareness among employees about the impact of (negative) messages on social media and the consequences for the privacy of people, also taking into account the General Data Protection Regulation (GDPR). Personal data cannot be shared without a good reason.
• Ensure that employees keep their work and private social media separate.
• Set rules for the private use of social media enduring work hours, in view of time waste and possibly spreading viruses on work computers.
• Digital security is the most important. Provide good virus scanners and malware security on work computers. This is also a technical measure to comply with the GDPR.
Use social media for your own good
After limiting the dangers of social media with the above-mentioned actions, it is time to use social media for your own benefit. Social media can be used as a data source for HR analytics, both internally and externally 1). Examples are the discovery of patterns on social media or getting insight in the demands of the operational market. Besides, social media can be used as a platform to distribute surveys. The Big Data on social media is always up to date, but be aware of possible fake new.
Celebrate social media day!
How can you celebrate social media day the best? That is all up to you. Start a hashtag, update your status or post a photo. Whatever you do, you will not be the only one. Do you celebrate social media with us? Then follow us on LinkedIn!
- Njoni, B.M. & Kibe, A. (2016). Social Media Analytics for Human Resource Management using Association Rule. International Journal of Advanced Research in Computer Science and Software Engineering, 6(10), 313-317.